©MESE DESIGNS - Branding Strategy/Creative Direction/Graphic & Motion Design.
All photography of work taken by Michelle Silvestre.
The strategy was to drive higher traffic to the venue during the slow winter months by hosting a 'Viva Las Vegas' themed special event, bringing the excitement of Vegas home. The event included live entertainment, prizes and a low coverage charge that included poker chips to encourage play. The design concept highlighted the uniqueness and value of the event, which resulted in reaching full capacity early in the night with a line up in the cold to get in. The motion piece was sent out as an email invitation via the embedded image (bottom left) was posted online and a printed flyer was distributed (bottom right).
The objective of the motion design piece was to visually entice the local corporate business to the multi-purpose space. Using the venue’s existing identity, the short film advertising the venue’s deceptively large space, capabilities and menu. Sent out as an electronic invite and posted on the venue’s website. Once released, the venue had increased traffic for dinner as well as venue inquires for the upcoming holiday season.
Copyright © 2014, Mese Designs. All Rights Reserved. Please do not reproduce without the expressed written consent of Michelle Silvestre B.